Customer lifecycle intelligence for SaaS
Know why they join. Know why they leave.
Joinfold connects to your billing, asks new and canceling customers why, and shows what to fix.
For founder-led SaaS teams with paying subscribers.
Concept
You can see who subscribed and who canceled. Not why.
Your billing platform records every subscription and cancellation, but not the reasons. Surveys, spreadsheets and guesses fill the gap, and nothing ties the answers to the revenue they cost.
- Signups, with no idea what they came to do.
- Cancellations, with no reason attached.
- Feedback that never meets the revenue behind it.
How it will work
From your billing account to a weekly brief.
Connect your billing
Link Stripe and import customers, plans and cancellations.
Approve the questions
It drafts both surveys from your site. You edit them.
Collect the answers
New subscribers and cancelers get a short, optional survey.
Read the weekly brief
Reasons, lost revenue and what to investigate, with evidence.
What you'll get
Answers you can trace to a customer and a dollar.
Why customers join
Short onboarding answers, tied to each new paid subscription.
Why they leave
Cancellation reasons by plan and tenure, with the lost revenue.
Evidence for every insight
Each finding links to the responses and billing records behind it.
A brief that comes to you
One weekly report on what you learned and what to change.
Who it's for
For SaaS teams without a research department.
Founder-led SaaS
You have paying subscribers and no time to interview them.
Indie developers
One product, one billing account and a pile of unexplained cancellations.
Small B2B SaaS teams
No customer-success team, but a lot of questions about churn.
It starts from billing, so it covers paying customers, not free signups or what people do in your product.
Pricing
Simple monthly plans.
Free
Free
To connect Stripe and see your numbers.
Starter
$29 a month
For a small SaaS founder.
Growth
$59 a month
For a growing subscription business.
Pro
$119 a month
For an established SaaS team.
Studio
$199 a month
For a venture studio or agency.
Questions before you join
When does Joinfold launch?
We're building Joinfold now and will open it in small groups, starting with the early-access list. We'll email you before your place comes up.
How much will it cost?
From $29 a month, on 4 paid plans. Nothing is charged until you're invited and choose a plan. Joining the list is free and commits you to nothing.
How does early access work?
Join with your email. We invite people in small groups, ask what you need, and shape Joinfold around it. You can leave the list at any time.
What happens to my data?
For the list we keep only your email and anything you tell us, and we never sell it. Before Joinfold opens we'll publish exactly what it reads from your billing account, and how to delete it.
Be first to learn why your customers join and leave.
Join the list and we'll invite you as places open. Tell us which billing platform you use.